Going online to shop gets people thinking they will save money.
Unfortunately, there are so many different merchants to choose from, finding a good deal in the online superstore can be a daunting ordeal.
Not just are you looking for a good price, you're also looking for a reputable store to purchase from, products that are reviewed by users (you can't touch that product - just see it on your screen), and then there are the checkout hoops you have to jump through - shipping costs, coupons, cash-backs, mail in rebates... sigh!
With this complexity, shopping online smartly is becoming ever more tedious - something that's soon getting reserved for the nerdy few who have the time to find good deals.
Now, don't get me wrong... there are sites like pricegrabber, shopping.com etc, which give you comparison prices. Also, there are sites like fatwallet and google product search, that try to make shopping online simpler. But here's the deal - none of these sites has enough information for you to make the educated decision.
Isn't it much simpler to just go to a store and pickup what you want! Okay - you're paying a premium, and maybe some extra tax.. but at least you get instant gratification!
Now - if shopping online and finding a good deal online
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